BCMC Senior Executive (Digital)
Selangor (Group Level) | Full-time position
The Senior Executive is to drive key digital strategies to enhance the customer experience, cover social media engagement, digital media activation, digital event coverage, conduct research and analysis and contribute to the overall success for the organisation.
- Assist the team in the development of the overall digital marketing strategy.
- Implement digital marketing activities across a broad range of digital marketing channels (SEO, SEM, Social Media, Email, Mobile, Display)
- Manage the creation of relevant and engaging digital content for publishing onto various digital platforms.
- Manage social media marketing campaigns.
- Manage digital advertising campaigns (SEM, Display, Social, Programmatic) with recommended budgets and forecasted ROI.
- Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
- Manage SEO campaign.
- Set up conversion, pixel, and event tracking on the website and across various digital platforms.
- Conduct research on market trends, brand’s audiences and competitors, and end-to-end consumer journey to drive engagements and conversions.
- Responsible for the reporting of weekly and monthly report updates.
- Analyse digital marketing analytics reports.
- Stay abreast of emerging digital tools and platforms, digital marketing trends and new technologies.
- Maintain partnerships with media agencies and vendors.
- BSc/BA in Marketing or Business – related field or equivalent required.
- Minimum 2 years of serving social media/community management/content strategist functions in an organisation or equivalent.
- Proven experience as a product development and event or similar role.
- Proficient in MS Office and Social Media.
- Familiarity with project management software and video/photo editing is a plus.
- Strong communication ability (oral and written)
- Excellent organisational skills, possess creativity and problem-solving aptitude.
- Ability to work well under pressure.
If you are a dynamic professional and have been looking for a chance to make a difference by inspiring young individuals, we welcome you to send your resume and a current picture of yourself to email@example.com.